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The 4D Assessment

The "Four Decisions" Executive Assessment

***NOTE: all fields below are required.


Your Name:

Your Email:

Phone Number xxx-xxx-xxxx:

Company Name:

Company Website:

Number of Employees:
 1-5 6-25 26-100 101-250 more than 250

Have you ever worked with a consultant or a business coach?


Rank your company on a scale of 1 to 5 on the following statements, with 5 meaning that you strongly agree with the statement and 1 meaning that you strongly disagree.


1. We have a clear sense of our key differentiators, and win deals much more often than we lose.
1 2 3 4 5 


2. We have Core Values which we use to attract, hire and engage our employees and have created a solid virtual bench of candidates as a result.
1 2 3 4 5 


3. We have a clearly articulated Vision/ BHAG written and understood by our employees, and that goal drives people forward with excitement.
1 2 3 4 5 


4. We have the right people in the right seats with Key Accountabilities and Targets define for success in their jobs. Everyone understands how they will get an “A”.
1 2 3 4 5 


5. We have plenty of time to plan for the company because we do such little firefighting.
1 2 3 4 5 


6. We review our most important metrics (Key Performance Indicators) daily and weekly to make sure things are running on time and on target.
1 2 3 4 5 


7. We gather feedback on an ongoing basis from our customers and employees to improve the company.
1 2 3 4 5 


8. We have a Cash Reserve (Core Capital) of 2 to 3 months of operating expenses.
1 2 3 4 5 


9. We have a written business plan that we use to direct our activities on a weekly basis.
1 2 3 4 5 


10. We regularly accomplish most of what we set out to accomplish, including hitting or exceeding our targeted numbers.
1 2 3 4 5 


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