Upcoming Events

Zingerman’s 12 Natural Laws of Business
Oct 20 @ 7:30 am – 12:00 pm

Zingerman’s 12 Natural Laws of Business
Featuring Ari Weinzweig

Click here to Register

  • Do you struggle at times to keep your employees motivated and energized?
  • Are you trying to create a sustainable business that attracts and retains A players who are committed to growing with you?
  • Do you have the right systems in place to drive great customer service and your top-line?

If you answer YES! to any of the three questions above, then you have to come and meet Ari Weinzweig.

In 1982, Ari Weinzweig (recently named one of the “World’s top 10 CEO’s”by Inc Magazine) and his partner Paul Saginaw opened a small, 25-seat delicatessen. Today the Zingerman’s Community of Businesses includes 10 different businesses (all in the Ann Arbor, Michigan area) employing over 700 people and with annual sales revenue of over $60 million.


In this interactive and hands-on workshop, you will learn:

  • What Great Leadership looks like and how to use Open-Book Management to create a work environment where employees think like owners.
  • How a “Weekly Huddle” can boost your business and promote accountability.
  • The secret to creating a compelling reason for your customers to buy and for your employees to “follow”.

Ari will share the approach to business that has led to Zingerman’s phenomenal success, including the 12 Natural Laws of business as introduced in his book, Zingerman’s Guide to Good Leading: Part 1, A Lapsed Anarchist’s Approach to Building a Great Business.

And, he will explain why operating in violation of these laws has created an energy crisis in the American workplace and how you can counteract that trend and learn to deliver great customer service, inspire your employees and improve your bottom-line.

Zingerman’s approach is applicable whether you’re running a law office, a library, a restaurant, a record label, a software firm, or an organic farm, with behind-the-scenes “secrets” that are invaluable in building a special, sustainable business of any kind.


RSVP ASAP as this event has sold out the last several years!

And – as always – if you know someone that may be interested in learning more about us or could benefit from this discussion, please bring them along. I look forward to seeing you this October!


Warmest Regards, 

Cheryl Beth
President, Ballantree Consulting
Founder, CEO Think Tank®



About Ari Weinzweig
Co-founder, Zingerman’s Community of Businesses

Today, Zingerman’s Delicatessen is a nationally renowned food icon and the Zingerman’s Community of Businesses has grown to 10 businesses with over 750 employees and over $55 million in annual revenue. Aside from the Delicatessen, these businesses include Zingerman’s Bakehouse, Coffee Company, Creamery, Roadhouse, Mail Order, ZingTrain, Candy Manufactory, Cornman Farms and a Korean restaurant that is scheduled to open in 2016. No two businesses in the Zingerman’s Community of Businesses are alike but they all share the same Vision and Guiding Principles and deliver “The Zingerman’s Experience” with passion and commitment.

Besides being the Co-Founding Partner and being actively engaged in some aspect of the day-to-day operations and governance of nearly every business in the Zingerman’s Community, Ari Weinzweig is also a prolific writer. His most recent publications are the first 4 of his 6 book series Zingerman’s Guide to Good Leading Series: A Lapsed Anarchist’s Approach to Building a Great Business (Part 1), Being a Better Leader (Part 2), Managing Ourselves (Part 3) and the newly-released Part 4, The Power of Beliefs in Business.

Over the decades, the Zingerman’s founding partners have consistently been the recipients of public recognition from a variety of diverse organizations. In April 1995, Ari and Paul were awarded the Jewish Federation of Washtenaw County’s first Humanitarian Award. In 2006, Ari was recognized as one of the “Who’s Who of Food & Beverage in America” by the James Beard Foundation. In 2007, Ari and Paul were presented with the Lifetime Achievement Award from Bon Appetit magazine for their work in the food industry. Ari was awarded the Lifetime Achievement Award by the American Cheese Society in 2014. Ari’s book, Building a Great Business was on Inc. magazine’s list of Best Books for Business Leaders. And in 2017, Ari was named one of the World’s Top 10 CEOs by Inc. Magazine.

Sponsored By:


ALIGN your team for profitable Growth and Success in 2018!
Jan 18 @ 8:30 am – 5:30 pm


ALIGN your team for profitable GROWTH and success in 2018!

Click here to Register

Are you ready to grow your business?

The world-renowned Scaling Up Business Growth Workshop empowers you to accelerate profitable growth using a time-tested and results-driven methodology. Through this exclusive learning experience, Gazelles Coaches has empowered more than 20,000 executives and their leadership teams with proven tools and strategies to scale up smarter. It can help you:


Get faster results with less effort by developing organizational clarity and accountability.


Develop a strategic advantage over your competitors and position your brand as a market leader.


See your company’s reputation and revenues soar as employees understand and fulfill 100% of your brand promises.



Using the Rockefeller Habits 2.0, Gazelles International has enabled companies to dominate their industries and make a bigger difference the world.
All workshop participants will receive a FREE copy of Scaling Up.

For more information contact us at ckuchler@ballantreeconsulting.com or register here. 






This course is open to all those interested in amplifying their success and scaling up their businesses via a proven course trajectory. We welcome lifelong learners and those hungry for best practices and cutting edge thought leadership. We welcome leaders who want to develop their team—and know they can’t do it alone – and are willing to invest in an outside resource for help. To maximize results and return on investment, we encourage leaders and senior teams to attend together.

Led by Gazelles International Certified coaches, this workshop introduces attendees to the power of the Four Decision framework. Please, reach out to us if you have any questions regarding our process or are interested in exploring a coaching relationship.



  • $395 » 5+ Attendees/per person
  • $495 » 3-4 Attendees/per person
  • $595 » 1-2 Attendees/per person



CHERYL BETH KUCHLER Ballantree Consulting 856-627-2773


Cheryl Beth Kuchler is President of Ballantree Consulting and Founder of CEO Think Tank®. She has over 25 years of experience providing business advisory services, leading strategic initiatives, and growing leaders. She works with the CEO’s and Presidents of small and mid-size businesses and their teams to develop and execute business strategies that grow their top-lines and maximize profits. Her early career was in the Fortune 100 including P&G, GE, Amazon and J&J. She has worked in settings ranging from Corporate and Financial to Manufacturing and Operations. She has presented at the Wharton Small Business Center and holds an MS in Organization Development and a BS in Chemical Engineering.




Eileen Wainwright is founder and President of Wright Impact Group. She brings her clients over 25 years’ experience within the Enterprise and Start-Up space leading strategic initiatives, developing people and processes, coaching executives and advising them in technology, operations and sales. She has served on leadership teams as COO, VP of Sales, and Senior Director across industries including, media, broadcasting, technology and staffing; successfully leading them through accelerated growth and organizational change. Eileen works with leaders and entrepreneurial maximize their potential and transform strategy into action. She has a BS in Business from Kean University and is an active board member on the Rider Women’s Leadership Council..


Here are the TOP 10 REASONS why you and your team should attend!

#10: Get your time back
MP900341877You’ll learn how to apply the Rockefeller Habits Four Decisions principles to get your time back – from being mired in the day-to-day and firefighting to focusing on the priorities that will help you drive your business and growth.


#9: Determine your competitive differentiators
Come learn the Three Questions that you should ask your customers, their competitors’ customers and even people and businesses not using your services at all that will drive sustained profitability.



#8: Learn the “must-do’s” to accelerate alignment
continental8Find out how to broadcast your weekly progress against your Quarterly Rocks or Annual Plan to your Companyand get people aligned and on the same page. Fun Fact: Greg Brenneman led the turnaround of Continental Airlines by letting every employee know every week by voice mail exactly where the company stood versus their plan – a great way to keep up the lines of communication and keep people engaged.

#7:Learn Solid Strategies to say “NO” more than “YES”
no sale sign
The foundation for the Rockefeller Habits approach to doing business – and sustained profitability. A really solid and well-thought out business strategy should mean that you’re saying NO more than you’re saying YES…to new opportunities, new people AND potential new clients. (Imagine what that might mean for your business success…)


#6- Stay Sharp – and 1 Step Ahead of the Competition
Learn the secrets of great business “thought leaders” like Mark Aesch who eradicated multi-million dollar deficits at the Rochester Genesee Regional Transportation Authority (RGRTA) and turned them into multi-million dollar surpluses. (See “Driving Excellence” for more on his story.)


#5- Manage and Grow Your Cash
Cash is King and the Oxygen that supports your Business. In this workshop, you will learn simple but effective business tools to help you get a handle on such critical items as CASH and profitability.



#4 –Stop Re-Inventing the Wheel and learn Proven Business Methodologies
MP900405400Tools like the One Page Plan™ and the Inside Advantage from Bob Bloom who helped SouthWest, BMW and Juicy Juice achieve greatness.



#3 – Harness the power of a comprehensive strategy
510_2014_06_16When BuildDirect implemented the Seven Strata of Strategy, they created a game plan that has put on them on the path to the Fortune 500 by 2023.



#2 -Develop Your Team – as well as Yourself
MP900435893One of the toughest challenges in a mid-market business is growing and developing your Leadership team and coming up with the next great idea that will propel your business. Use the workshop as a “learning” day as well as a “planning” day and jumpstart 2018!


And finally…#1?

The One Thing – of Course!

MC900293686When everything is a priority, you have no priorities at all! Verne Harnish’s “eternal” phrase – the need to focus and prioritize no matter what you’re attempting to do.  Pick One to Three Strategic Priorities…and stick to them!  Use this day to work on those key priorities that will get you closer to where you want to be in business and in life.

Sign up here!

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